Why Study Marketing Management
in Perpetual Help?

In the pursuit of the University of Perpetual Help System DALTA into excellence in academics, technological competence, quality academic and industry- based researches and relevant community- based activities and to emerge as a premier global research university in the Philippines, the College of Business Administration and Accountancy offers business programs that introduces students to emerging global orientation and innovative practices in Accountancy, Marketing Management, Human Resource Management, Entrepreneurship and Custom Administration.

The Marketing Management program is designed to create dedicated, trained, skilled and value-oriented Perpetualite-marketing professionals who have the skills to apply and evaluate marketing concepts, techniques, and tools for developing products, services, business ideas, marketing strategies and programs, ability to analyse business environment and select strategic decision making tools to critically, analytically and creatively solve problems, drive results and pursue strategic direction, competence to prepare marketing plans, conduct marketing research and innovate ideas based on emerging industry trends and ability to manage a strategic business and marketing unit for economic sustainability. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.