Bachelor of Science in Business Administration
Major in Marketing Management

The Marketing Management program is designed to create dedicated, trained, skilled and value-oriented Perpetualite-marketing professionals who have the skills to apply and evaluate marketing concepts, techniques, and tools for developing products, services, business ideas, marketing strategies and programs, ability to analyse business environment and select strategic decision making tools to critically, analytically and creatively solve problems, drive results and pursue strategic direction, competence to prepare marketing plans, conduct marketing research and innovate ideas based on emerging industry trends and ability to manage a strategic business and marketing unit for economic sustainability. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.

Curriculum Road Map


Why Study Marketing Management
in Perpetual Help?

There is no question about the importance of education in one’s life.  Despite the training and the experiences an individual gets from work, it is still vital to get a degree in order to face the challenges in the future.  This will give him the tools to cope with these challenges.  Education is something that he will carry in his lifetime; something that no one can steal from him. Lastly, getting the degree in UPHSD will give him the opportunity to imbibe and live with the core values of a Perpetualite.

Career Opportunities

Earning a degree is a step closer to promotion. In whatever field he is in at the moment, being a college graduate will give him the opportunity to compete with others who are also vying for a particular promotion, who also have the competencies and the relevant work experience like him.

With globalization, the degree will also give him the opportunity to compete with others, not necessarily with present colleagues, but also with other members of the working population.


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