The ALTA Media Icon Awards (AMIA) voting launch took place on May 14, 2025, at the New College Building Lobby, spearheaded by third-year Communication students under the guidance of AB Communication Chairperson Ms. Rowena G. Morta. The event energized the campus with vibrant student participation and a strong sense of media pride, spotlighting excellence in communication and creative work produced by and for the university community. After a five-year hiatus due to the COVID-19 pandemic, AMIA finally made its much-anticipated comeback. Its return was made even more significant as it coincided with the 50th Founding Anniversary of the University, making the revival a highlight of the year-long celebration. To heighten the excitement, the first 100 voters received limited-edition AMIA pins, turning the launch into more than just a voting event—it became a celebration of shared identity, unity, and pride for the KAMASKOM community. The energy, symbolism, and participation reflected the students’ unwavering passion for media and their commitment to recognizing outstanding communicators who inspire and lead through storytelling.

Communication students participated in a hands-on radio tour and workshop on April 22, 2025, at the RMN Broadcast Center in Greenhills, San Juan. Hosted by iFM 93.9 Manila and DZXL 558, the activity provided students with a unique behind-the-scenes experience into the world of radio production and broadcast storytelling. The session was led by renowned radio personalities DJ Reyna Ivana and DJ Papi Bonjing, who shared valuable insights on radio drama conceptualization, voice casting, and the art of engaging audio narratives. Through interactive discussions and demonstrations, students gained a deeper appreciation for the creativity, technique, and teamwork that power radio programming. The workshop served as a meaningful exposure activity for future media practitioners, bridging classroom learning with real-world industry practices—ultimately inspiring the next generation of communicators to explore the dynamic world behind the microphone.

Communication students and faculty members participated as part of the live studio audience for the popular television program Family Feud on April 10, 2025, at the GMA Network Studios in Quezon City. The visit offered students a behind-the-scenes perspective on television broadcast production and a firsthand experience of the dynamic energy of live taping—an engaging opportunity that blended media industry exposure with learning beyond the classroom. The highlight of the visit was meeting the show's host, Dingdong Dantes.

Second-year Communication students took the lead in producing the University of Perpetual Help System DALTA’s 2024 Christmas Station ID, which began filming on December 12. Showcasing both their creativity and technical skills, the students not only directed the entire production but also composed the original music used in the video. Student representatives from various colleges participated during the shoot, contributing to a collaborative celebration that brought together talents from across the university. Anchored on the theme “Hindi Buo ang Pasko Kung Wala Ka,” the Christmas Station ID reflects the spirit of unity, generosity, and shared joy. It delivers a heartfelt message through the lyrics: “Nandito na ang Pasko, magkakasama tayo. Panahon na magbigay ng pagmamahal sa mundo.” You can watch the full video on YouTube via Perpetual DALTA Official.

Communication juniors and seniors took the runway with flair during “Office Haute Couture: A Défilé de Mode,” a fashion show held on November 26, 2024, at the CITHM Lobby. Guided by Ms. Divine Grace Doydoy of the Department of Communication, the event showcased professional attire reimagined with creative twists. This activity was held in line with their Personality and Career Development class, highlighting how fashion can reflect both professionalism and individuality. The show was judged by Ms. Anna Beatriz Dablo, Ms. Konie Rivera, and Mr. Joe Basty Adriano, all from the Department of Communication. Participants were evaluated not only on their confidence and runway presence but also on concept execution and originality.