UPHSD Las Piñas — Develop strategic marketers with strong digital skills, market insight, and sales leadership ready for agencies, retail, e-commerce, and entrepreneurial ventures.
Turn ideas into impact with a Bachelor of Science in Business Administration Major in Marketing Management (BSBA-MM)—a dynamic program designed for future marketers, brand strategists, and business innovators. This CHED-recognized course blends creativity with analytics to prepare students for success in today’s fast-paced, digital-first marketplace.
The BSBA major in Marketing Management at University of Perpetual Help System DALTA — Las Piñas Campus trains students in marketing strategy, consumer behavior, advertising, digital marketing, sales management, and market research. The program balances theory with applied projects, internships, and real-world campaigns to prepare graduates for diverse marketing careers.
Sample core courses by year (may change — refer to the College for the official curriculum):
| Year / Term | Representative Courses |
| Year 1 | Principles of Management, Introduction to Marketing, Business Communication, Business Mathematics |
| Year 2 | Consumer Behavior, Marketing Research, Advertising & Promotions, E-Commerce Basics |
| Year 3 | Brand Management, Sales Management, Digital Marketing & Analytics, Product & Pricing Strategy |
| Year 4 | Marketing Strategy (Capstone), Internship, Entrepreneurial Marketing, Marketing Ethics |
UPHSD aligns its business programs with industry needs, periodic curriculum review, and faculty development to ensure quality. Contact the College of Business for accreditation specifics and graduate outcomes.
Interested in shaping the built environment? Apply to the BS Architecture program or schedule a campus portfolio review.
Campus Address:
Alabang–Zapote Road, Pamplona 3, Las Piñas City, 1740
Phone:
(02) 8871-0639 local 103 | 0917-541-2430
Email:
information@perpetualdalta.edu.ph
Learning blends lectures, case studies, group projects, digital marketing labs, and client-based capstones. Students work on live campaigns, market studies, and product launches in collaboration with partner companies.
The program connects students with internships across advertising agencies, FMCG companies, retail chains, startups, and e-commerce platforms for hands-on marketing experience.
The program typically runs 4 years for full-time students. Actual completion time depends on course load and elective choices.
Yes — digital marketing, analytics, SEO/SEM, social media marketing, and e-commerce strategies are core components of the major.
Graduates work as marketing executives, brand managers, digital specialists, sales managers, market researchers, or launch startups.
For detailed program inquiries, faculty list, tuition rates, or to schedule a campus tour, contact the Las Piñas admissions office.
