Bachelor of Science in Business Administration — Major in Marketing Management

Turn ideas into impact with a Bachelor of Science in Business Administration Major in Marketing Management (BSBA-MM)—a dynamic program designed for future marketers, brand strategists, and business innovators. This CHED-recognized course blends creativity with analytics to prepare students for success in today’s fast-paced, digital-first marketplace.

Program overview

The BSBA Major in Marketing Management at UPHSD Calamba prepares students to become market-savvy professionals. The program combines marketing theory with applied digital tools, real-world client projects, and internship placements to build competencies in research, strategy, and execution.

Why choose UPHSD Calamba for Marketing?

Specialized training in brand management, digital marketing, consumer behavior, and market research
Curriculum aligned with e-commerce trends, social media strategy, and integrated marketing communications
Internship opportunities with advertising agencies, corporate marketing teams, and startups
Prepares students for careers in marketing strategy, sales management, product development, and entrepreneurship
Ideal for students passionate about creative campaigns, customer engagement, and business growth

Program highlights

Typical duration: 4 years (full-time).
Core marketing areas: Consumer Behavior, Marketing Research, Brand Management, Digital Marketing, Sales & Distribution.
Capstone projects: real client briefs, campaign planning, and performance reporting.

Curriculum snapshot

Sample core courses by year (may change — refer to the College for the official curriculum):

Year / Term	Representative Courses
Year 1	Principles of Management, Introduction to Marketing, Business Communication, Business Mathematics
Year 2	Consumer Behavior, Marketing Research, Advertising & Promotions, E-Commerce Basics
Year 3	Brand Management, Sales Management, Digital Marketing & Analytics, Product & Pricing Strategy
Year 4	Marketing Strategy (Capstone), Internship, Entrepreneurial Marketing, Marketing Ethics

Career Opportunities

Marketing Officer / Marketing Specialist
Brand Manager
Sales and Business Development Executive
Market Research Analyst
Digital Marketing Specialist
Account Executive / Client Relations Officer
Product Manager

Marketing Executive / Manager
Brand Manager
Digital Marketing Specialist / Analyst
Sales Manager / Account Manager
Market Research Analyst
Entrepreneur / Marketing Consultant

Accreditation & quality assurance

UPHSD aligns its business programs with industry needs, periodic curriculum review, and faculty development to ensure quality. Contact the College of Business for accreditation specifics and graduate outcomes.

Apply & Contact

Looking to start your journey toward success? Apply to a program at the Calamba Campus of the University of Perpetual Help System DALTA or schedule a campus visit to discover what awaits you.

Campus Address:
Barangay Paciano Rizal, Calamba City, Laguna, 4027

Phone:
(049)834-1159 | 0927-492-1304

Email:
admission.calamba@perpetualdalta.edu.ph

Admission Requirements

SF 9 (Original Report Card)
Certificate of Good Moral Character
Photocopy of Birth Certificate (PSA Issued)
Latest 2×2 picture (3pcs.)
1 Long Brown Envelope
1 Long White Folder

Learning Approach & Industry Projects

Learning blends lectures, case studies, group projects, digital marketing labs, and client-based capstones. Students work on live campaigns, market studies, and product launches in collaboration with partner companies.

Internships & employer connections

The program connects students with internships across advertising agencies, FMCG companies, retail chains, startups, and e-commerce platforms for hands-on marketing experience.