Bachelor of Arts in Communication — UPHSD Las Piñas

Master the art of storytelling and media strategy with a Bachelor of Arts in Mass Communication (AB MassComm)—a CHED-recognized program that prepares students for dynamic careers in journalism, broadcasting, public relations, and digital media. This course blends theory, creativity, and hands-on production to develop versatile communicators in today’s fast-paced media landscape.

Program overview

The Bachelor of Arts in Communication (BA Communication) program at the University of Perpetual Help System DALTA Las Piñas Campus prepares students to become dynamic communication professionals equipped with skills in media production, journalism, broadcasting, digital communication, public relations, advertising, and multimedia storytelling. The program combines theoretical foundations with hands-on creative experiences to prepare students for the evolving media and communication industry.

Why Choose BA Communication at UPHSD Las Piñas?

  • Training in news writing, broadcast production, media ethics, and communication theory
  • Hands-on experience with radio and TV studios, digital editing tools, and multimedia platforms
  • Internship opportunities with news agencies, TV networks, PR firms, and content studios
  • Prepares students for careers in journalism, public relations, social media management-, advertising, and corporate communications
  • Ideal for students passionate about storytelling, media influence, and public engagement

Program highlights

  • Comprehensive communication and media education
  • Broadcasting, journalism, and multimedia production exposure
  • Digital media and content creation training
  • Public relations and strategic communication development
  • Hands-on workshops, media projects, and presentations
  • Research and innovation in communication studies
  • Industry immersion, seminars, and communication events
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Curriculum snapshot

  • General Education

    Develop communication, critical thinking, social awareness, ethics, and analytical reasoning competencies

  • Communication Foundations

    Study communication theories, media ethics, journalism, public speaking, and communication research.

  • Media and Digital Communication Courses

    Learn broadcasting, multimedia production, public relations, advertising, digital communication, and content creation.

  • Creative Applications

    Gain practical experience through media productions, strategic communication campaigns, and multimedia storytelling projects. 

Career Opportunities

  • Graduates of the BA Communication program may pursue careers in media, broadcasting, journalism, corporate communication, advertising, and digital industries.
  • Media and Broadcast Professional

    Work in television, radio, online broadcasting, and multimedia production industries.

  • Public Relations Specialist

    Manage organizational communication, branding, media relations, and public engagement campaigns.

  • Content Creator and Digital Strategist

    Develop engaging digital content, social media campaigns, and online communication strategies.

  • Journalist and Communication Researcher

    Produce news content, conduct communication research, and support media and information initiatives.

Accreditation & quality assurance

The University of Perpetual Help System DALTA is committed to quality education through outcomes-based learning, continuous curriculum enhancement, and student-centered instruction. The institution promotes academic excellence through experienced faculty, modern learning facilities, and experiential communication training opportunities.

Apply & Contact

Interested in shaping your future career? Apply to one of the programs at the Las Piñas Campus of the University of Perpetual Help System DALTA or schedule a campus visit to explore the opportunities waiting for you.

Campus Address:
Alabang–Zapote Road, Pamplona 3, Las Piñas City, 1740

Phone:
(02) 8871-0639 local 103 | 0917-541-2430

Email:
information@perpetualdalta.edu.ph

Admission Requirements

  • SF 9 (Original Report Card)
  • Certificate of Good Moral Character
  • Photocopy of Birth Certificate (PSA Issued)
  • Latest 2×2 picture (3pcs.)
  • Ishihara and Audiometry Test Result for Maritime Education
  • Ishihara Medical Test Result for Doctor of Dental Medicine and Aviation Electronic Technology
  • 1 Long Brown Envelope
  • 1 Long White Folder

Faculty & learning approach

The BA Communication program combines theoretical instruction with experiential learning approaches to prepare students for real-world communication and media environments.

  • Multimedia and broadcasting production projects
  • Public relations and communication campaigns
  • Digital storytelling and content development activities
  • Media presentations and strategic communication simulations
  • Research and innovation in communication studies

Internships & industry partnerships

Students are provided opportunities for internships, media immersion, and industry exposure that strengthen professional competencies and prepare graduates for careers in media organizations, advertising agencies, communication firms, digital companies, and corporate industries.

Frequently asked questions (FAQs)

How long is the BA Communication program?

The Bachelor of Arts in Communication program generally takes four years to complete depending on curriculum requirements.

Students develop competencies in public speaking, writing, media production, digital communication, storytelling, strategic communication, and content creation.

Yes. Students participate in workshops, media productions, communication projects, presentations, and industry immersion experiences.

Yes. Graduates may pursue opportunities in global media, broadcasting, digital communication, advertising, and corporate communication industries.

Visit or Contact us

Get in Touch

For detailed program inquiries, faculty list, tuition rates, or to schedule a campus tour, contact the Las Piñas admissions office.