Bachelor of Arts in Communication (BA Comm)

Nature of the Field of Study

Communication as a field of study covers the various ways by which humans communicate.  It focuses on how verbal and non-verbal messages are used to create meanings in different contexts using diverse platforms.  It includes a broad range of subject matter raging from the study of communication in interpersonal relationships, groups, organizations and cultures.

(CMO No.  35 Series of 2017)

Curriculum Road Map


Why Study Communication in Perpetual Help?

A Perpetualite Communication Student always thinks outside the box

Aside from developing globally competitive communication generalists who are equipped with life-long learning skills and technical competencies, our communication students always go beyond the ordinary and thinks from a new perspective in creating cutting edge curricular and co-curricular  projects and activities.

The BA Communication Program of UPHSD started the ALTA Media Icon Awards (AMIA), Perpetualite TV, Perpetualite Radio, and the Oplan Kinabookasan.

Career Opportunities

  1. Writer for quad media (including theater, film, advertising)
  2. Director for quad media (including theater, film, advertising, events)
  3. Journalist/news anchor/reporter (broadcast and print)
  4. Producer for quad media (including theater, film, advertising)
  5. Editor (print, video, film)
  6. Photojournalist
  7. Photographer
  8. Graphic/layout artist
  9. Designers (set, costume, lights, sound)
  10. Web content developer
  11. Social media strategist
  12. Communications planning manager
  13. Corporate communications director
  14. Promotions/publicity manager
  15. Communications research specialist
  16. Actor/recording artist/composer(performer)
  17. Events manager
  18. Cinematographer/cameraman
  19. Copy editor/proofreader
  20. Sound specialist/director
  21. Radio jocks
  22. Account managers
  23. Art director
  24. Educator